Cruelty-freeCharcoal toothpasteVeganNo artificial flavors

Who they are

Price: ~$8-10

Tags: Cruelty free, Natural, Vegan, Charcoal options, No artificial flavors

Founded with transparency in mind, Native is the most detailed toothpaste brand so far to clearly dictate out what each of their ingredients provide to their products. With cruelty-free and clean ingredients, Native shares the same direction as the other toothpaste brands on this list.

Why we recommend

Based on the clear descriptions of where their ingredients come from, it is very clear what is going on with each tube. We believe that this same level of transparency is important and great for other brands to learn from.