💯 Why Do One Better

The most versatile and ubiquitous clothing item. A basic that you’ll always have in your wardrobe throughout the seasons that are made to go with your capsule wardrobe — the classic T-shirt.

We have a deep dive on the true cost of your T-shirt linked below, where we share some of the big issues with T-shirts today and the exciting innovative future brands are working on.

Some big things to call out:

  • Different parts of the process add to huge amounts of water, chemical, and energy usage — it takes about 766 gallons of water to make one single white T-shirt. The amount of energy produced during the entire process is responsible for more than 220M tons of CO2 being annually produced.
  • Numerous studies have shown that these cotton-related pesticides have caused over 350,000 farmer deaths a year and a million hospitalisations.

We highly encourage you read our newsletter edition for more in-depth information.

👍 Alternatives

Before we specifically talk about any brands, here are some general alternatives to cotton T-shirts:

  • Organic Cotton: Less synthetic chemicals or pesticides, with reduced cotton waste, but still produces more waste compared to other materials.
  • Linen: Very breathable and lightweight, although it wrinkles quickly, remaining creased.
  • Bamboo: Antibacterial and moisture-wicking qualities, although it is difficult to use in clothing but here is how the fabric is made.
  • Wool: Soft and warmer, but the collection process is potentially harmful to sheep.
  • Recycled cotton: Slows down production of synthetic material, but has similar problems to new cotton.
  • Viscose: Semi-synthetic material made mostly of wood pulp that is lightweight and breathable. Still contains toxic chemicals and contributes to deforestation.
  • Hemp: Breathable and soft, and requires far fewer chemicals and pesticides than cotton with 50% less water, and lasts longer than cotton. Many brands recommend hemp.

Check out some of these brands for a more sustainable, ethical and affordable option. We know that some prices are higher than average, so we are always on the hunt for more affordable alternatives.

Don't see a brand you believe we should recommend, let us know here!

Note: We are not sponsored for any of these links today.

T-shirt Brand Recommendations