💯 Why Do One Better

As a daily driver for our cleanliness, shampoo plays a pretty big role in our day to day lives. So it is only natural for us to be careful what we use, put on our skin and package our shampoo in.

We have a deep dive on the true cost of shampoo linked below, where we share some of the big issues with shampoo today and the exciting innovative future brands are working on.

Some big things to call out:

  • Over 552 million shampoo bottles are trashed every year. With the average person using up to 10 bottles of shampoo per year (each taking 1000 years to break down) over 300 million tons of plastic sit in landfills.
  • Improvements come from changing how waste management is viewed to better use shampoo after it is finished and increasing the supporting facilities and infrastructure to create better packaging.

We highly encourage you read our newsletter edition for more in-depth information.

🗒️ Ingredients to Watch Out For

We recommend you look into more depth about these ingredients and how they could affect your body. Generally, these descriptions should apply to most people.

  • Fragrance: Used to make shampoo smell like flowers, sunshine, etc., but can contain thousands of hidden chemicals (endocrine disruptors, irritants, etc). Phthalates are one of these hidden chemicals often found in fragrances and are not required to be listed by the FDA, despite their damage as an endocrine disruptor and toxic nature for fish.
  • Formaldehyde: A known human carcinogen, with a common shampoo derivative known as quaternium-15.
  • Parabens: A preservative to prevent bacteria from growing in cosmetics and shampoo that has been found to mimic the hormone estrogen. Although estrogen contributes to breast cancer, there's no evidence that people who use paraben containing products face an increased risk, although they cause major damage to aquatic life.
  • Polyethylene Glycols (PEG): A thickening agent derived from petroleum.
  • Sodium Chloride (salt): Maintains thicker consistency in shampoo, but it can make a sensitive scalp dry and itchy.
  • Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES): A harsh cleaning agent that creates lathering foam in shampoo and high concentrations can cause irritation. Many groups have identified this as an environmental toxin and a potent pesticide that can cause major damage to your internal organs.
  • Synthetic Colors: Used to make shampoo look pretty, mostly derived from petroleum or tar sources.

👍 Alternatives

All of the following brands are vegan and cruelty free*, are ethically and sustainably sourced, and have minimal/sustainable packaging.

Check out some of these brands for a more sustainable, ethical and affordable option. We know that some prices are higher than average, so we are always on the hunt for more affordable alternatives.

Don't see a brand you believe we should recommend, let us know here!

Note: We are not sponsored for any of these links today.

*with the exception of Lush's "Honey I washed my hair" which is not vegan

Shampoo Brand Recommendations