Who they are
Tags: Cruelty Free, Vegan, Recyclable, Woman Founded
Founded in 2018, Athr Beauty has come a long way. The brand first started selling gorgeous and illuminating eye shadow palettes and now has a variety of different products. Athr has a very strong mission and challenges conventional beauty. They also have a crowdfunding campaign on Republic which has done extremely well!
Why we recommend
Athr bridges the gap between sustainable/clean beauty and conventional beauty. They create gorgeous, clean, and crystal charged (!!) formulas that challenge the way makeup is created and worn. They are innovative and have a mission of doing no harm to people, animals, or the planet.
They provide carbon-neutral shipping, infinitely reusable shipping boxes, and free Terracycle recycling programs so that everyone can recycle their products. They also donate 1% of sales back to 1% For The Planet, a charity that supports environmental initiatives that restore and preserve our oceans, help reverse climate change, reduce pollution, and conserve and protect land.